Hand holding a glass of whisky
Learn · Be Inspired · Lead the Conversation

The Craft ofThe Cocktail

Masterclasses, tastings and sensory education — led by one of WA's most respected voices in cocktail culture

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Adam Keane doesn't just make cocktails — he shapes the way people understand and appreciate them. Whether you're hosting a curious group of friends or a room full of industry professionals, these experiences are designed to educate, inspire, and leave a lasting impression.

Education & Mastery

Shaping Culture, Elevating Craft

  1. The Masterclass

    Mix, Mingle & Master

    An Elevated Cocktail Education

    Guided cocktail making for groups who want to learn the craft without losing the fun. From the first pour to the final creation, every step is led with expertise, warmth, and a touch of theatre. Three tiers to suit every occasion — Standard, Premium, and Platinum.

    • Arrival signature cocktail
    • Guided cocktail creation for all guests
    • All ingredients, glassware & garnishes
    • Platinum: premium 5-piece cocktail kit to take home
  2. The Tasting

    Spirit Sessions

    A Premium Showcase

    A deep, intimate journey into a single spirit category — gin, whisky, rum, or tequila. History, craft, flavour, and the kind of knowledge that makes you the most interesting person at any bar. Small groups only. Everything provided and delivered to your space.

    • Gin — the botanicals, the craft, the cocktail
    • Whisky — Scotch, Irish, Japanese & American
    • Rum — from molasses to masterpiece
    • Tequila & Mezcal — beyond the salt & lime
  3. Trade & Industry

    Training & Speaking

    For the Hospitality Industry

    Workshops, trade training, cultural advocacy and speaking engagements for venues, producers and brands. Adam works with the industry to elevate the conversation around craft, sustainability, and the future of cocktail culture in Western Australia.

    • Staff training & beverage education
    • Brand partnerships & activations
    • Speaking & presenting
    • Cultural advocacy & content creation
  4. Bespoke

    Custom Experiences

    Built Around Your Brief

    Have something specific in mind? A corporate team day, a brand launch, a sensory tasting for a private club? We design education experiences from scratch — tailored to your audience, your objectives, and your occasion. No template. No compromise.

    • Corporate team building
    • Brand & product launches
    • Private member clubs & societies
    • Festival & cultural events

All sessions are designed on application — tell us about your group and we'll craft the right experience.

Start the Conversation
A Taste of the Collection Explore Our Signature Cocktails

The Mind Behind the Glass

With decades of experience behind some of Australia's finest bars, Adam has spent his career obsessing over craft, flavour, and the moments a great cocktail can create. As an educator, creator and cultural advocate, he brings the same rigour and passion to every session he leads — whether it's a private group of eight or a room of industry professionals.

"I believe the best cocktail experiences aren't just about what's in the glass — they're about curiosity, craft, and connection." — Adam Keane, The Drinks Experience
How It Works

From Enquiry to Experience

  1. Tell Us About Your Group

    A quick conversation about who you're hosting, what you want them to feel, and what kind of experience fits the occasion.

  2. We Design the Session

    Adam curates the format, the spirits, the narrative — a session built specifically for your group, not a generic package.

  3. We Bring Everything

    All products, glassware, tasting notes and materials sourced and prepared. You simply provide the space — we provide the experience.

  4. The Session

    Engaging, educational, and genuinely memorable. Guests leave knowing more, tasting better, and wanting another glass.

Everything you need. Nothing you don't.

Enquire About a Session
Adam has collaborated with Bar Amelie for the past two years, consistently delivering our Cocktail Masterclass program. Throughout this period, he has demonstrated exceptional professionalism and an unwavering dedication to his craft. The insights and feedback gathered from our customers have been outstanding and have contributed positively to our offering. I highly recommend his services to any organisation seeking a reliable and skilled industry professional.
Kat Dehavilland OwnerBar Amelie
Adam's sessions are unlike anything else in Perth. He combines deep knowledge with genuine warmth — guests leave inspired, informed, and already planning their next experience.
Adrian AllierFree Spirit Drinks Co.
The level of thought Adam brings to an event is extraordinary. Our guests were genuinely moved — not just by the drinks, but by the entire experience he created around them.
Simon DevlinDevlin's
Common Questions

Good to Know

  1. Where do the sessions take place?

    We come to you. Sessions are held at your home, venue, office or preferred private space anywhere in the Perth metro area. All we need is a suitable surface and enough room for your group to gather comfortably.

  2. What group sizes do you cater for?

    We work with groups from as few as four guests up to around thirty, depending on the format. Masterclasses and tastings work beautifully for intimate groups; larger events can be accommodated with prior discussion.

  3. What makes The Drinks Experience different from a regular cocktail class?

    This isn't a production line. There are no scripts, no cookie-cutter menus. Every experience is designed around you — your tastes, your group, your occasion. It's intimate, it's personal, and it's led by someone who genuinely loves what he does.

  4. Do guests need any cocktail knowledge or experience?

    None at all. These experiences are designed to be engaging and enjoyable for everyone — from complete beginners to seasoned enthusiasts. Adam's gift is making the craft feel natural, approachable and genuinely fun.

  5. How long does an event typically run?

    Most events run for one to two hours, though this depends on the format and the group. Intimate tastings may be a little shorter; full bespoke experiences with cocktail making can extend further. We work to your schedule.

  6. What do we need to provide?

    Very little. We bring all spirits, ingredients, glassware, tools and garnishes. You provide the space and the guests. For tastings, a table for setup is appreciated — we'll handle everything else.

  7. Is this suitable for people who aren't spirits experts?

    Completely. Sessions are designed to be engaging for everyone — from complete beginners to enthusiasts. Adam's gift is making complex knowledge feel natural, approachable and genuinely enjoyable.

  8. Do you cater for corporate and team events?

    Yes — corporate bookings are a significant part of what we do. Team masterclasses, client entertainment, staff reward experiences and brand activations are all available. Contact us to discuss your brief and we'll design accordingly.

"Great craft isn't about complexity —
it's about intention, honesty, and knowing your guest."
— Adam Keane